The massive increase in mobile data, together with network evolution to 4G technologies, presents a burden for mobile operators. More than ever, they need to optimise their assets and fully monetise their services through variable pricing models, value-added services and mobile advertising.

Featuring: Kevin Cook, EVP Worldwide Field Operations, Dialogic

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Blyk is based on getting relevant information, entertainment and news to its users via their mobile phone. TelecomTV speaks to Blyk's Chairman to understand how they achieve unparalled results with genuine customer engagement.

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News Headlines: Apple introduces iCloud; Nokia's troubles deepen; Mobile advertising on the rise.

This Week: The complementary roles of the public and private sectors was one of the main areas of debate at this week's meeting of the Broadband Commission, supported by ITU and UNESCO.
TelecomTV asked the commissioners about the latest plans to encourage further adoption of broadband networks and services.

And Martyn Warwick has been interviewing Kevin Peters, CMO at ATAT Business about the rise of the carrier ecosystem.

 

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Service providers and mobile ad servers have been accused of retarding the development of m-commerce in Asia by witholding mobile web use data from advertisers. The Mobile Marketing Association has also announced that 2011 will be the year the mobile web eclipses the traditional Internet with mobile page impressions showing 100 per cent year-on-year gains.

Participant: Rohit Dadwal, Managing Director, Mobile Marketing Association (APAC)

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Codgertations has been specially designed as part of a palliative care programme for industry veterans (old codgers) Martyn Warwick and Ian Scales who, with the caring assistance of the occasional guest codger, cogitate and ruminate on the week's best, worst and most amusing stories in telecoms.
This week, Ian and guest Robert Coren 'codgertate' on the annual outing of Apple's roll-neck; Nokia's saving grace with pedal-power; and iPhone 4's re-invention of mobile video calls as "no threat" Google looks likely to make a voice play.

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This video highlights how Openwave's Converged Communications offerings are helping operators deliver an integrated and personalised messaging experience to users, while driving new service adoption and monetization.

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Employing subscriber knowledge to monetize the long tail of content and deploy Mobile Advertising solutions that actually work

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