Abhi says that as service provider revenues growing at only 4 to 5 per cent while traffic and signalling are growing exponentially, SDH/NFV is seen as a way to monetise the network by lowering costs and capital expenditure. It should also usher in new sources of revenue such as data analytics, M2M and differentiated services. These are all difficult to introduce with the existing infrastructure.
Finding new business models in new patterns of mobile behaviour is what this business is all about. Alistair Hill, co-founder of On Device Research, talks to Ian Scales about how his company has come up with a way to gauge mobile user opinion in growth and emerging markets.
