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Why mobile billing and 'in app' payments are perfect partners

Filmed at on 12 October 2012 | Posted Over 6 months
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Tags: apps download stores Billing in-app billing Mobile Broadband

'In app' billing is one of the big growth areas this year and most importantly it's the ideal telco billing opportunity, with players lining up to enable the commercial connections.  One such is MACH which runs a direct billing gateway to connect all sorts of trusted online merchants to telco billing platforms. Michael De Jongh, sales director for mobile billing payments at MACH tells Martyn Warwick why and how the area is taking off and why telcos are content app providers' natural billing partners. 

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