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The Alternative Agenda: What do consumers really think?

Filmed at Mobile World Congress 2010, Barcelona, Spain on 15 February 2010 | Posted Over 6 months
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Tags: Customer Consumer end-user operators OTT Service Providers apps applications

Market research is key to Operators and Service Providers as they develop strategies for growth and aim to satisfy the end-user. In this The Alternative Agenda programme, Ian Scales talks to Nielsen Research and Tellabs about the findings of their recent report, which found that customers have a preference for OTT providers, however it's not all bad news for the Operators.

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