Executive Insight: Hugo Drayton, CEO, Phorm UK

Filmed at London, UK on 01 December 2008 | Posted Over 6 months
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Tags: Internet Internet Service Providers Mobile Advertising Phorm Service Providers

Phorm collects personalized Web usage data to enable advertisers to better target their campaigns, and is currently trialing its controversial system with BT. But as four if its Board Directors leave following a disagreement over "differences as to the management and future direction of the company”, we speak to Phorm’s UK CEO, Hugo Drayton.

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Executive Insight: Hugo Drayton, CEO, Phorm UK

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