Executive Insight: Michael Joseph, CEO, Safaricom

Filmed at London, UK on 18 November 2008 | Posted Over 6 months
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Tags: GSM/WCDMA Network Operators Service Providers Wireless

The CEO of leading Kenya mobile operator Safaricom explains how CSR helped his company establish its brand, and how offering low value prepay scratch-cards matched the "live for today" model of low income customers in the emerging country.

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Executive Insight: Michael Joseph, CEO, Safaricom

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