Panel Discussion: Mobile Advertising: Cost, Collaboration & Creativity

Filmed at CommunicAsia 2008, Singapore on 19 June 2008 | Posted Over 6 months
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Tags: Mobile Advertising Asia CommunicAsia 2008 Singapore

There is a lot of hype about mobile advertising and its effectiveness and growth potential but do advertisers and media buyers share this view? How will mobile advertising develop and what will operators need to be successful in this area?

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Panel Discussion: Mobile Advertising: Cost, Collaboration & Creativity

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