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Search isn't as popular on mobile as online

Posted By TelecomTV One , 14 August 2012 | 1 Comments | (0)
Tags: search mobile

Using a search engine is secondary to direct navigation most of the time. By Sue Marek

 Smartphone and tablet users do not use search engines as much as other online users, according to a new study commissioned by Telmetrics and xAd, and conducted by Nielsen.

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Many smartphone users navigate directly to websites and apps rather than through a search engine.  

 
FierceDeveloper Search isn't as popular on mobile as online, TelecomTV content partner.

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(1) 17 August 2012 17:15:13 by Michael Elling

Gosh, cause it requires some more steps and it is slow and it is less frequently used than a PC where one has a keyboard and mouse to input quickly, response times are faster, and the screen is much bigger to make visual capture and scrolling that much faster. In the words of Homer Simpson, "D'oh!"