Mig33 the next big thing in mobile social networking with 18 million users

The Mig33 community offers instant messaging along with cheap voice calling and SMS; photo sharing and the ability to build a profile with music and other features.

The California-based company (originally Australian), has done well globally but still lags in the US and has now launched a new version that makes its services more customisable, international and social network-like.

Mig33’s new features include the ability to post Twitter-like status messages (8.32 pm: I'm on the train), personalise the service with different themes and communicate in six languages: English, Russian, Indonesian, Bengali, Hindi and simplified Chinese, the firm said.

Mig33 aims to boost consumer spending on its services and mobile content.