Misleading advertising: has the industry got itself over-excited about mobile ad growth?

Posted By TelecomTV One , 03 November 2008 | 0 Comments | 0 people rated this an average of 3/5

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The medium-term prospects for mobile ad revenue growth in Europe is being wildly exaggerated, says analyst firm, CCS Insight.

The UK-based market watcher recently released its own analysis of mobile ad growth and it caclulates that by 2010 the European market will still be shy of €450 million per year. This is well beneath some of the more optimistic figures being bandied about, says the report's director of applications and content, Paolo Pescatore.

"You only have to look out there at some of the figures arrived at by some of the other firms. Prophesies of 5 - 10 billion world-wide are being mentioned. The reality is that no one's making huge sums from mobile advertising in Europe, and this won't change in the near future," said Pescatore.

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Misleading advertising: has the industry got itself over-excited about mobile ad growth?

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