Text messaging revenue has the potential to double to $165 billion globally by 2011, according to global messaging firm Acision. Phenomenal growth in India, North America, and China will be the primary driver. This estimate is 42 per cent higher than a previous industry prediction by research house Ovum, who predicted $116 billion.
Acision, the company that powers half of all the world’s text and multimedia messages, suggests that mature markets such as Western Europe and South East Asia will also continue to have huge growth potential.
The mobile messaging firm believes that since SMS was first introduced fifteen years ago it has delivered a 6,000 per cent return on investment.
However Acision believes the growth phase is far from over. “Speculation that messaging has reached its peak ignores much of today’s market dynamic,” said Acision CEO Rory Buckley.
“Peer-to-peer communication is showing no sign of stalling or declining, and already in South East Asia operators’ efforts to differentiate their services by adding features such as out-of-office and blacklisting are proving popular with subscribers.”
According to another recent study by Pyramid Research, text messaging will continue to generate the highest share of global mobile data revenue through 2012 and will make a larger impact in emerging markets.
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