Jajah gives voice to online consultancy

Here’s one that sort of flicks that switch. Jajah and Bitwine (yes, we thought they sounded like a couple of characters out of Lord of the Rings too) have got together to blend an interesting business model around online advice services. It enters the ‘interesting’ category because Jajah’s service plays a  key role  - enabling a remote party to initiate a conventional call.

Just to flesh out those characters (you can actually see them now, can’t you?), Jajah is a low-cost calling operator which uses VoIP in the core but initiates conventional calls to make the connections (unlike Skype).

At the heart of its offerings (there are now several) is ‘Web enablement’. Each Jajah user has a web page on which are kept all his or her calling numbers. Upon clicking a chosen number Jajah dials the user’s phone first and then the called number. Such is the low cost of wholesale call termination in most liberalised markets today, that most calls (no matter where terminated) are usually well below 4p per minute (except to mobiles).