Motorola's lacklustre performance continued through its second quarter as rivals still claw away - with apparent ease and impunity – at the Chicago-headquartered handset manufacturer's market share as the company's senior executives look on like rabbits caught in the headlights, seemingly unable to do anything about the fact that they are being turned into pate.
There is as yet absolutely no sign that the public are turning en masse to the company's much-vaunted new handsets that have been rush-shipped in a late effort to increase damaged margins and mend a huge gap in Motorola's credibility.
Research newly published by Gartner reveals that Motorola's market share is in danger of collapsing completely. It has declined by an incredible 7.3 per cent in just twelve months. This time last year Mororola claimed a global market share of 21.9 per cent. It is now down to 14.6 per cent and is still falling.
That catastrophic decline has permitted Motorola's arch-rival Nokia to add three percentage points to its own market share, that now stands at a 36.9 per cent whilst Samsung of Korea, a distant third in the world rankings a year ago, snatches second place.
» This story continues on page 2. Please click here to read
please sign in to rate this article
41774