A new wireless operator, CallBlue GSM, is the latest entrant to the estimated £210 million international mobile roaming market. The company, that refers to itself as ‘the world's first wireless network specialising in global roaming, promises to reduce international mobile phone bills by a third.
CallBlue GSM launched last month, just ten days after the European Union’s new price caps on mobile roaming tariffs came into effect. However, the company's calling rates in Europe are lower than the newly-imposed price caps within the 27-member states. In fact, all calls from Europe, Africa and the Middle East cost the same.
The chairman of CallBlue GSM, Les Green, said the inspiration behind the formation of the company came directly from his own experiences of international mobile roaming.
He says, “We have all travelled extensively on business and found out what the traditional services are lacking. We believe we have brought a product to market that addresses the problems there now.”
CallBlue GSM isn't just cheaper for the consumer than other mobile operators, it also has its own network, so unlike MVNOs, CallBlue GSMa ctually owns the technical infrastructure that supports the service, thus giving the wireless operator complete control over call costs, quality, security and billing.
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