Digital Hollywood talks a language of its own – one that few outsiders can understand

Adding to the peculiar milieu was the noticeably hyperactive tone of the show – a form of language and discourse that governed everything from conversations to the signage on the doors and booths. One gentleman from Accenture, obviously a fan of the Dr. Suess books, went so far as to kindly explain how companies like "kickapps, blinks, and plucks will monetise the long tailed dog in the long run." And that's not easy. Other players at the event were the Pringos, Zips, Zunes, Odaptors, Dreamtanks to name but a few of those clamouring, leveraging, monetising and promoting the self-same "unique vision and innovative strategy." It's surely a sign of strange times that marketing jargon is now more complex than the technical language of the telecoms, Internet and media sectors, and is rapidly becoming incomprehensible and a travesty of a travesty of itself. But, there's here is gold in them thar digital hills - and this, after all, is California's new gold rush. According to Nielsen Media Research, "The biggest disruptive force for video delivery comes from IP-based Internet technology.